Ascent Development | 9 herself won a UDIA Award for Strategic Management, for example. In 2012, they were also finalists in in the UDIA’s Small to Medium Density Development category. “It is an honor to be recognized,” Louise says. “We’re still a young company, so we were all pleasantly surprised and encouraged to be honouredso early on in the game.” Louise credits the company’s award winning streak to their market research, which allows the company to create innovative developments in areas that other developers have neglected. She says that receiving such recognition has only inspired the Ascent team to work harder, and continue thinking outside the box, in order to create the best product for their customer in an efficient, reliable and creative manner. Currently, Ascent Residential Developments is continuing to develop specialized townhouses with innovative designs, which has historically been the company’s forte. At the moment, they are working on a project located near a private hospital, focusing on the housing of medical staff – which is the kind of specific and interesting project that the company is always on the lookout for, and always ready to innovate on. “Moving forward, I see us taking inspiration from our existing designs for future projects, but never duplicating them,” Louise concludes. “Each project will have the essence of Ascent, but will never look or appear the same.” In order to achieve that, the Ascent team will continue to invest in market research, and continue to identify needs in the market that are not being met.That’s been the key to Ascent’s success so far, and Louise anticipates it being the key for a long time to come.
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