4 | Formcraft difference in both the commercial and residential building sectors. WHAT YOU SEE IS WHAT YOU GET In the residential sector, Formcraft tends to service the “higher-end” of the market, where clients are drawn to the premium quality of their systems. In the commercial market, their customers are more attracted to the cost-saving opportunities their systems represent. No matter who the client is, however, they go out of their way to form strong relationships. To form those positive relationships Formcraft encourages their salespeople to take potential clients to building sites where they can see how their systems are used and the outcomes of the projects. This hands-on approach allows potential clients to observe the benefits of the company’s technology first-hand. “Whenever you bring a new construction system into play, it’s important that people can see how it’s used and what the outcomes are,” Rob says. “That way, they can develop confidence that it’s going to work for them.” At the 2011 HIAGreenSmart Awards, Formcraft’s ‘FormPro’ system received an award for Product of the Year. That recognition has also helped to convince customers of the wisdom of choosing their product. “That’s an endorsement of our green construction capabilities,” Rob says of the recognition. “It
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