Formcraft | 7 most effective form of advertising. LEADING BY EXAMPLE Formcraft also forges strong relationships with their internal team, which includes both their direct staff and their dedicated roster of suppliers. “We lead by example,” Rob says of the company’s corporate culture. “The Directors and management team express passion for what they do, keep the lines of communication open, and display a strong work ethic. So does everyone else.” That culture extends to the company’s suppliers – many of whom have been working with Formcraft for many years. Rob says they work hard to keep those relationships strong because it is important that they acquire the highest quality components for their products. Rob says the key to maintaining close relationships with their suppliers is the same key that applies to maintaining all of their relationships. “Open communication is important, mutual respect is important, and an ethical and transparent approach is important.” AT THE FOREFRONT “Our goal is to be a world leader in the development and supply of eco-tech building systems that enhance sustainability in the construction
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