Griffith City Council | less.” “I could spend trillions of dollars on advertising saying how great a place is, but that word of mouth is worth even more,” he says. “We know how powerful TripAdvisor and Facebook are. When someone posts something and says ‘Mate, you have to come and see this place’ – that’s gold.” According to Greg, Griffith City routinely earns those kinds of referrals, which is a credit to the local lifestyle. “We have a wonderful cosmopolitan lifestyle,” Greg explains. “We have an Italian heritage – and the wine, coffee, and food that comes with that – but we also have a real multicultural population, which creates a wonderful atmosphere in our city, as they bring their various food and shopping offerings.” That lifestyle is also one of the many factors that are attractive to prospective residents. Another factor is the city’s accessibility and integration. “People are looking for areas that they can afford to live in, but that aren’t stuck out and isolated,” Greg says. “We’re not far from Melbourne, and we’re not far from Sydney. We have air services, coach services, once-aweek rail services.”
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