The buyer signs the contract, then they sit down with the kitchen designer, they design their own kitchen, and we have it custom built and delivered for them.” The Monaco buyers can also make other significant decisions, Josh explains: “We go through the floor plans with them. Do they want three bedrooms or four? Where do they want their living room? Where should the walls be? We completely customize the unit.” “From the developer’s perspective, that’s very complicated,” he adds. “But the buyers absolutely love it. They have really embraced that. They have become our biggest advocates at sales functions. You couldn’t find happier people. They’re literally getting a custom home in an apartment, which no one else is offering.” The Monaco is now over threequarters sold out. Construction commenced in September. Cabana, meanwhile, sold out in just six weeks – “record time,” according to Josh. Construction is due to be completed, ahead of schedule, by Christmas of next year. Looking ahead, Ignite Projects has no intention on slowing down. They are currently looking at two more sites, one in the south of the Gold Coast and one on the north. Both are unique locations, and Ignite’s plan is to deliver to them similarly high-end and largescale projects as Cabana and The Monaco. “We have a standard that we plan to stick to,” Josh says. “Beachfront buildings with a really high level of finish – that’s our model, and it obviously works. We want to come up fresh ideas and deliver something unique each time, but we don’t want to change up our quality. We want to keep our quality right on the cutting edge.” OCTOBER 2021
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