J Steel Australasia | 9 goes back to their own inception, and to this day they exclusively represent ArcelorMittal in Australia for the supply of steel sheet piles and structural sections. In 2011, when ArcelorMittal celebrated their centenary, J Steel was invited to attend. J Steel’s Managing Director was one of only a few people invited to speak on behalf of the ArcelorMittal’s customers. “That’s a testament to the way they hold us in high regard,” McPherson says. “We work very hard for their products in Australia, and we’re quite like-minded. We’re both honest, and like to maintain a great degree of integrity in how we deal with people.” J Steel has developed similarly close relationships with partner companies such as Anker Schroeder, Crane Materials International, PT. Hanjung Indonesia, and Pilequip Australia Pty Ltd. VERTICAL INTEGRATION Since their inception, J Steel Australasia has experienced consistent and significant growth. Even throughout the recent global financial crisis, the company has managed to keep expanding, and have increased their staff and footprint by adding offices in Brisbane and Perth. Now, with the crisis receding, the company is looking at bolstering their growth by becoming even more of an asset to their customers than they already are. “We are looking at being more vertically integrated, with greater service for our customers,” McPherson explains. “When people come to us, we don’t want to just sell the products, we want to actually provide engineering services, project management assistance, and installation expertise that some of our customers may not have.” “We want to provide the whole package,” he says.
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