6 | Liberty Industrial advertise to our clients.” Due to their focus and understanding of their capabilities, Liberty Industrial has been able to earn and complete some of the largest demolition jobs Australia has seen in the last 15 years. Those same qualities also brought Liberty Industrial to the finals of the World Demolition Awards in 2012 – making them the first Australian company to earn that distinction. THE TECHNICAL ADVANTAGE Liberty Industrial is parent to another business called ASI (Applied Science International) Australia, for which they are the exclusive agents of Extreme Loading Software (ELS). ELS is a software package developed by ASI in the United States that uses unique simulation technology for three dimensionally modelling and analysing the demolition of structures. With that technology, they can visually demonstrate to clients what would happen to their building in a number of ‘what-if ’ scenarios – such as a terrorist attack, bomb blasts, earthquakes, cyclonic force winds and other unplanned disasters. “Primarily we use it for demolition simulation,” says Clinton. “We’re able to use it to refine our methodology and mitigate risk. We can model a structure, determine where we want to weaken and demolish it, and then run the simulation to help determine how to best refine our plan.” “For example,” he continues, “we can put an earthquake under a building, or we can put a cyclone on a structure, and then see in real time how it reacts under those circumstances. Perhaps we want a building to fall a particular way, so we’ll
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