Strike Shopfitting | 3 With almost 10 years of operations under their belt, Strike Shopfitting has become one of the premier providers of high quality fit outs and joinery to the Australian industry. By utilising their technical know-how and real world experience, Strike has delivered countless successful projects to satisfied clients, and has become a name you can trust. In 2004, Phil Moloney and his family started the business, but according to Kate Ruddell – the General Manager and the founder’s daughter – Phil already had more than 25 years of experience in the industry when he launched Strike. “He had worked for one of Australia’s biggest shopfitting companies,” explains Ruddell. “He was in charge of the Melbourne operations. They expanded substantially while he was working there.” That expansion had its draw backs, according to Phil. He saw that the company was no longer able to give the specialised personal service that he thought was very important to the shopfitting industry, so he decided to make a change. “He felt it was time to move from the corporate world into a family run business,” Ruddell recalls.“That’s where Strike began.” Ruddell started her own career as a Chartered Accountant, building her business and project management skills over several years through a variety of clients from large public companies to small family businesses. Part way through her career path, she also decided on making a lifestyle
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