4 | Strike Shopfitting change. “It was a good fit for me to come in and take care of the business side of things,” she says. Ruddell’s strengths complemented her father’s strengths, and together they have made Strike a more formidable company in the market. A SINGLE MISSION Today, Strike Shopfitting operates Australia wide, and is licenced in all territories except for Queensland. Their in-house joinery shop is located in Epping, Victoria. Since their inception, Strike has grown significantly in both size and capabilities. Learning from his previous experience, however, Phil has managed that growth carefully to ensure the company never loses their personal touch. “Looking back to 2004, the story so far has been one of growth,” Ruddell says. “We have moved to a larger factory, we have more people. The business has just grown and grown – but we have tried to keep it at a manageable size so that we can continue to give personal service and remain hands on with our clients.” “We have chosen to stay at a level where it is still a family business, and we can still provide good service,” she adds.“It’s hard to find our level of dedication to personal service anywhere else.” Ruddell explains that the company’s personal touch does not end with just the clients – they have also used it to forge personal relationships with their suppliers and contractors all over Australia. QUALITY AND SERVICE Strike Shopfitting’s personalised service goes a long way to setting the company apart in the mar-
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