Woollahra Municipal Council | Council owning a large parcel of land, including two car parks and the roads between the car parks. Woolworths, meanwhile, was operating a supermarket on New South Head Road, and had purchased adjoining residential properties with the intent to expand. Both parties recognised a unique opportunity to pool their land and come up with a master plan that achieved a better result than if either of them had done it alone. “We were aware of Woolworths’ vision that had to create a new first-class 21st century supermarket and enhance their business opportunities in Double Bay,” Allan recalls. “And our economic modelling had indicated to us that Double Bay was not well served by the available local day-to-day shopping, and that a new supermarket would add greatly to the economic vitality of Double Bay.” “It was a unique situation where the objectives of both parties were very compatible,” he says. Council’s objectives, Allan explains, were to improve the quality of the built environment, improve the public domain, improve pedestrian connections, and improve the value of the Council’s asset – all whilst providing a boost to economic development in the area.
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