The Construction Source Australia

April 2014 | Business World Australia | 115 building form, and it needs to work for the end user. People are going to come to live in these buildings, to work in these buildings, to shop in these buildings – the design needs to work for them.” When it comes to retail, for example, Matthew says it’s “all about convenience.” “The customer needs to find the car park easily, know where the entrance is, and how to get in and out quickly. They need to not be confused by signage, wayfinding, et cetera – it doesn’t work if it’s disorienting.” “Retail is also about maximising the great- est return from the space,” he adds.“There’s no point in having available space down the back of the centre where no one’s going to walk through. You need to make sure that pedestrian traffic reaches all the tenants equally, and to avoid creating any dead ends or dead areas for that all important customer traffic.” “In some ways, design of retail needs to be quite simple,” he says. “But to make some- thing appear simple is actually quite tricky. There are a lot of little things we take care of behind the scenes, things that our custom- ers don’t need to be confronted with and we make sure just happen on their own. Examples of that would be loading re- quirements, garbage removal, legibility, and