Currently, Piety Group is also workingon the ‘InterContinental Hotel’ – a $180 million project, also being developed in a joint venture with Fridcorp. “That shows how successful the relationship has been, and how successful ‘Beyond’ has been,” Lloyd says. “On the back of that success, we’ve teamed up with Fridcorp again and we’re moving forward on a very significant project.” The InterContinental is an iconic harbour-front hotel that was refurbished in 2014, and now includes function and conference facilities, two bars, a rooftop pool bar, and 156 underground car parks, in addition to its 140 rooms. Together, Piety and Fridcorp aim to convert the property into a series of high-end apartment units. Their goal is to “return the property back to its former prestige” and “ensure the hotel’s legacy.” Another goal of the project, Lloyd says, is to “solidify Piety’s new position in the market.” They want to become known as a builder that delivers “more than your standard residential unit product,” and they believe the ‘InterContinental’ will help them build that reputation. “We want to take the next step from where we’ve been,” Lloyd says. “We want to position ourselves as a builder of choice. We want to be known for doing projects that are a little bit more high-end.” NOVEMBER 2021
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