envision ‘The Halston’ as being just as impactful, and they want to keep building on that momentum. As they move forward, Piety Group also wants to continue delivering projects where they play an “integral role.” According to Lloyd, the company is not all that interested in being “just” a third-party builder. “Piety is a company with a lot of divisions, and a lot of expertise,” he says. “We can assist with funding. We can assist with development. We can assist with design, with sales and marketing, with asset management and customer care. If a developer or JV partner needs assistance with anything, Piety can bring those skills to the table.” According to Lloyd, Piety’s goal is to turn over between $250to-$300 million per year. Ideally, they will do that with three, four, or five large-scale residential projects, spaced out so that when one project concludes the next enters the dig phase. They see the majority of those projects either being their own developments, or projects developed in joint ventures with other reputable industry partners. “Our vision is to stick to what we know – which is high quality residential developments in sought-after Sydney locations,” Lloyd says. “Wedon’t necessarily want to be a tier-one or even a tier-two builder – but we do want to use the processes and procedures from that level of builder, and we want to apply them to what we do.” “We want to maintain a good business, with good ethics, and we want to employ a good band of people,” he adds. “We want to deliver a good quality of product and we want to enjoy ourselves along the way.” “The culture of our business is key,” he concludes. “Over the past year, we have invested a lot of time and energy into building that culture, and now we want to maintain it. We believe that if you build a good culture, the rest will look after itself.” NOVEMBER 2021
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