says that sense is “fundamental to all Edge projects and how this is being taken on board and lovingly nurtured by Eden residents.” To foster that community feeling, and to ensure strong relationships with buyers, Eden relies on their internal sales and marketing department. They are one of the very few developers in Peth that have such a division in-house. “We feel that this is paramount in providing our clients with a fantastic experience through the sales, construction and moving in phases of our projects,” Gavin says. “Given we stay so close to our buyers throughout the journey and provide them with high level of support, our settlement rates at completion are very close to if not achieving 100 per cent success rates.” “Our personalised approach extends to residents having a choice between three curated colour palettes, extensive upgrades and bespoke lighting options – which requires extensivecoordinationbetween the developer, architects and contractors.” Edge also has a dedicated onboarding team to make the process “as comfortable and enjoyable as possible.” That team includes and in-house maintenance person who helps buyers where necessary in the move-in process. For continued support after moving in, Edge will represent the strata body for the first 12 months at Eden to ensure that the building operates as per the design intention. They are encouraging their residents to become part of the advisory committee early on as an opportunity to NOVEMBER 2021
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