OCTOBER 2021 are either “on the sand or close to it,” Josh says. Just as importantly, Ignite Projects is looking for opportunities where they can deliver boutique units, but at a larger scale. The Monaco, for example, is 25-storeys tall, and has only 24 apartments. Cabana, meanwhile, has only 30 apartments over nine storeys, all facing directly to the ocean. “We’ve always been boutique, and we want to stay that way,” Josh says. “That’s our niche. We like working with owneroccupiers and with people who prefer a high standard of finish. That’s what we’re really good at delivering.” Each of Ignite’s projects has their own unique points of difference – but what they all have in common, according to Josh, is an “extreme attention to detail.” “That’s something I’m extremely particular about,” he explains. “Every single element of our building is carefully considered by our team during the design phase. We critique everything we do to ensure that it’s practical, that it’s going to look good, and that it can be delivered – because it’s one thing to design something, but if a builder can’t build it, there’s no point.” “I have a construction background,” he adds. “So I have a good understanding of what you can and can’t do. I make sure that what we’re selling is what we’re actually going to deliver.” Josh is also passionate about technology and automation, and that’s something that recent Ignite projects have in common. For example, instead of having a concierge at the door, their buildings incorporated a digital concierge service, which was developed in Melbourne. With that system, which is entirely app-based, residents can perform a wide variety of functions: they can control their CCTV and their air conditioning; they can unlock the doors allow guests in; they can monitor their power
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