that customers do expect. For instance, with the prevalence of lockdowns, almost all buyers want offices in their apartments so they can work from home. Ignite has recognised that need, and they have made sure that every unit they are delivering includes space for residents to work. “We know that we can’t tell the market what people want,” Josh says. “We have to know the market, and then we have to give people what they expect. Our projects are extremely considered in that respect.” Ignite’s projects are also extremely well-built. Again, that starts with Josh personally making sure the designs are functional and buildable. From there, the quality is a result of the high-calibre of the company’s consultants and builders. “We’ve very selective in our partners,” he says. “They have to meet very high standards, and they have to work with us closely and collaboratively. We’ve filtered out a number of partners because they were slow to respond, or they couldn’t meet our standards.” When it comes to builders, in particular, Ignite Projects is adamant about working with companies with strong track records. Building partners have to have already proven their ability to deliver to the quality standard that Ignite expects. They also have to have strong financial backing, considering the value and scale of Ignite’s buildings. On their current projects, Ignite is working with McNab and Hutchinson Builders – two of the few companies on the Gold Coast that meet Ignite’s stringent criteria. Josh says that Ignite’s relationship with both companies is strong, and that both are performing to the company’s high expectations. OCTOBER 2021
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