JULY 2022 people he trusts. “Everyone has a clear understanding of the level of quality they need to achieve,” he says. “Everyone knows what to expect. And if there ever is an issue, we never have trouble with getting people to come back and attend to it.” “I think those are the kind of relationships you can only build over time,” he adds. “You have to go through a few trades initially until you find the right people. We’ve gone through that process. We’ve found the right people.” Michael also credits the company’s quality to their limited size. Over the years, he’s been careful not to grow too big over the years and risk losing control. His goal has always been to stay “at a comfortable size, where everything is manageable.” Moving forward, that goal remains the same. Michael believes there’s currently room to scale up a little bit, but “we’re not out here to be the biggest builder in the city.” “We never want to lose our boutique nature,” he says. “I think sometimes people look at quantity more than quality, and that’s not us. That’s never going to be us. We put quality first and we put our clients first. We can up the volume a little bit, but we’ll never grow to the point where we lose touch with clients.” As for the kind of projects they want to do, Michael says they want to keep going down the path they’re on – they want to do high-end renovations and additions and new homes, and they don’t mind taking on some of the more challenging jobs that other builders tend to avoid. At the same time, they also want to branch out a bit and do some developments of their own. They believe there’s a gap in the multi-residential market for projects with reasonable
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