JULY 2022 experience in every aspect of the industry. He established Norfolk Pools in 1974 with the intention of “offering clients the opportunity to deal with one person, who would be the sales consultant, designer, and builder all in one.” From the start, that approach enabled Norfolk Pools to offer a “really personalised service,” according to Danica. They were able to form close relationships with their clients and gain a complete understanding of all their requirements. By offering that enhanced level of communication, they were able to avoid the pitfalls of larger swimming pool companies. Today, almost 50 years later – and several thousand Brisbane swimming pools later – Norfolk Pools still offers that same personalised service and quality. Danica, for her part, officially joined the company in 2002. Ever since, alongside Jim, she has played a part in every aspect of the business, from administration through to construction. Since 2007, after completing a Bachelor of Business in Accounting, she has taken on much of the design work. She also holds her QBCC license for site supervision for swimming pool construction and landscaping, and she has in-depth knowledge of site conditions, engineering, and access issues. The combined knowledge and expertise of Jim, Danica, and their team adds up to Norfolk Pools being one of the most experienced builders in Brisbane. As previously mentioned, that experience allows them to take on the difficult projects that other builders won’t. According to Danica, there are virtually no limits to their capabilities: “We can do anything with concrete,” she says. “We’ve built pools as small as two-by-three, we’ve built 25-metre lap pools, we’ve built pools that wrap through high end houses and end up 19 metres long in total. Anything is possible.” Danica believes that experience
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