Moving forward, Norfolk Pools’ goal is to continue delivering exceptional quality pools. Currently, for example, they are constructing another resortinspired residential pool that might even be more spectacular than their 2021-award-winning project. “That’s an indoor pool and it will have all sorts of fancy tricks to it,” Danica says. “Smoke machines. Lighting. All sorts of different water features. That will be quite stunning when it’s done. It’s going to be out of this world.” “Those are the kind of projects we want to focus on in the future,” she adds. “We want to do creative design. We want to do bespoke landscaping. We want to take the pool industry to the next level.” What Norfolk Pools doesn’t want to do, however, is grow too much larger. According to Danica, they are already at a “comfortable size” – a size where they can tightly control their quality and built personal one-on-one relationships with clients. “Jim has had other pool companies in the past,” Danica explains. “At one point in time, he was the biggest builder in Queensland. We don’t want to get back to that. We’re happy starting two pools per week. That’s manageable. We can control the quality. At that size, we can build relationships with our clients, we can communicate with them in a great fashion, and we can focus on design. At 20 pools a week, that’s just not possible.” Out of this world JULY 2022
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