THE CONSTRUCTION SOURCE AUSTRAL IA us different. We had to really consider what it was about our business that people really liked.” Taking a step back also helped the company to realize that although they were well-known in their regional area, “the rest of Australia didn’t really know us.” “In hindsight, we were perhaps being a bit naïve,” Simon recalls. “We had the view that everyone knew us, but in fact they didn’t. We hadn’t really done a good job raising awareness in other parts of the country.” Before they could raise awareness, however, they still needed to clarify to themselves what they stood for and what their identity was. In order to do that, they looked back to the values that Gary and Claire founded the company on. “We had perhaps taken those values for granted,” Simon says. “We certainly hadn’t articulated them. We started to do that.” At the same time, the pandemic had inspired Simon to start thinking more deeply about sustainability. That’s when he really delved into the concept of the circular economy. “I was one of those people who had heard about it before but I didn’t really understand it,” he says. “For me, it was just synonymous with recycling. But I ended up educating myself more than I would have had before. There were all these changes happening in the world, and now I was part of
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