JULY 2022 own original product, they will refurbish and recycle it and introduce it back into the supply chain. If it’s a competitor’s product, however, they don’t want to invite any intellectual property issues regarding ownership, so what they will do is gift the product to “a good cause.” “Hopefully that promotes regenerative use and circular thinking,” Simon says. “At the end of the day, our goal is to help create change,” he concludes. “We’re still small, and we don’t pretend we’re bigger than what we are, but our ambition and our desire to make change happen is massive.”
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