“critical” to the success of AZURE Burraneer, and he predicts those partnerships will also be critical to Apexx’s success in the future. When it came to EMK, Mike says theywere selected the same way that Apexx selects all of their professionals – “through our carefully calibrated systems and research.” He acknowledges, however, that selecting an architect “is a little bit different.” “Each architect has their own flair and design style. They have to be a good fit for Apexx, as working with an architect is like a marriage. If they want to design something you hate that doesn’t represent your brand it will never work out. So, I spent many months researching the Sutherland Shire and driving down every street to identify who had the quality designs we were looking for. I wanted to see whose design spoke to me and evoked the feeling that could represent my brand at Apexx Developments.” “EMK Architects Director Emil Kucevic was very warm and welcoming. Our styles are different, but we sync’d up immediately based on deign principles and philosophy.” “EMK also had the required proven track record,” he adds. “They have worked on luxury dual occupancy’s and multi-residential townhouses and apartments buildings that have set sales records in the Burraneer and Cronulla area.” “In short, EMK had the track record, experience and design ideology that made for the perfect partnership with Apexx Developments.” Mike similarly did his homework before selecting Arcadia Projects &Design as the builder. He recalls introducing himself to Joel Williams, Director of Arcadia, roughly two years ago. “Arcadia Projects & Design do a lot of luxury high end duplexes year in year out,” Mike explains. “They have a following of clientele that will only live in an Arcadia-built home. So, I then followed them through multiple builds watching them build some very high-end high-cost luxury duplexes and single-family homes. I found that they met timelines promised, they delivered highest quality finishes and craftsmanship, and their workmanship and dedication to quality is second to none.” “Joel is very meticulous and has a system for everything, as I do at Apexx, so we are naturally a very good fit,” he adds. “Arcadia Projects & Design also had the proven track record – ‘PTR,’ as my mentor called it – and the reputation and most of all the same values as Apexx Developments. This is why we have chosen to partner with Arcadia on this project and we will certainly work together on many more of these small boutique luxury home projects in future.” Then there’s Dane Moller, who Mike describes as “a huge asset to have on the team.” “Dane’s 12-year-plus career in the luxury high-end market of the Sutherland Shire has produced an amazing result with our first off-plan sale coming just three weeks into our marketing campaign of AZURE Burraneer. Having both Dane Moller and our marketing company The Collective Co has been an integral part of getting that sale so quickly.” “Partnerships are critical to our future success at Apexx Developments,” he reiterates. “We want to create long-term project partnerships and we see these long-term partnerships with EMK, Arcadia, and Dane Moller continuing into the future.” NOVEMBER 2022
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