commercial projects, including shop fit-outs and warehouses. No matter the sector they are working in, however, Lyn believes that clients choose CU Building Group for the same reasons. The main reason, she says, is the completeness of their offering – they can take of everything from feasibility, to valuations, budget setting, finance assistance, legal support, design consultation (interior and exterior), as well as handle the full construction process and post-construction maintenance. Through providing that complete service, CU Building Group has been able to form some extremely strong relationships with clients. The strength of those relationships is reflected in the company’s history of repeat clients, referrals, and word of mouth. According to Lyn, that’s how they generate virtually all of their work: “We actually never advertise,” she says. “All of our clients are referral-based. I would say that 99 per cent of our clients are either returning clients or they are friends or family of past clients.” In fact, Lyn says that clients usually have to be referred. CU Building Group receives enough interest that they get to be somewhat selective of who they work with, even during periods that might be considered “downtimes” by others in the industry. One of the company’s main criterions when selecting their projects is that they have to have worked with the client before, or the client has to know someone who has worked with them before. That way, they can be sure that all parties know what to expect. “We choose clients who share our vision and values,” Lyn APRIL 2023
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