dealt with,” says Cameron. “We’re doing a lot for ourselves, and I’ve partnered with those who have come along with us. However, these businesses are also focused on servicing external clients, and Hamilton Group is also completing exciting fit-outs for a number of diverse third-party local businesses – this helps to keep us all at the top of our game.” He feels the company provides a good culture and environment, and their high staff retention speaks to this. “We are a good team to work for. Some of our team members have been with us since 1995,” says Cameron. “About seven years ago there were ten men who’d been with us since the first day. They’ve retired, but they still come into the office and catch up with us.” The Hamilton Group’s unique projects have given them a strong presence in Geelong, and word of mouth has gone a long way in promoting their business, says Cameron. “Our sites are unique,” he explains. “We take pride in celebrating the history of each location, emphasizing the distinct character that an older site offers compared to a new build. Occupying a space that’s over 100 years old with lots of natural light and big open ceilings isn’t something you can get with a new build. We focus on enhancing that, and the integration of old relics. We promote precincts so we curate like-minded tenants and create a community from there.” Looking ahead, Cameron is driven to keep expanding and seizing new opportunities. “We are constantly exploring new sites,” he says. “Right now, we have four hospitality venues in development – bakeries, restaurants, a wine bar – most of which are on our properties. I’m also considering expanding into other regional towns, but I need something substantial to kick that off – no less than 10,000 square metres in floor area.” Confident in his vision, Cameron believes that when the right property comes along, the opportunity will be clear, and Hamilton Group will be ready to take it on. AUGUST 2024
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