“We’ve really leaned into that mid-to-high-end custom home market. It’s where we’re passionate, where we get the most satisfaction, and where we know we can deliver the best results,” says Cameron. “No two homes are the same. The variety keeps us inspired.” And while the homes themselves are stunning, Pacific Blue is clear about what truly sets them apart—the experience. For Cameron and the team, it’s never just about handing over a beautiful home at the end; it’s about the entire journey. “We know that for a lot of people, the idea of building a home is daunting. Everyone has heard the horror stories—whether it’s about poor communication, delays, or unexpected costs,” Cameron says. “Part of our mission is to change that perception. We want people to come into this process without their guard up. It should be a rewarding, exciting experience, not a stressful one.” Word of mouth is their biggest marketing tool, something the company has relied on since day one. “We’ve always said, ‘Our service is our advertising.’ When we get that right, it speaks for itself,” Cameron adds. It’s a philosophy that has sustained them for a quarter of a century and continues to attract clients looking for a builder they can trust. That trust is also reflected internally. The Pacific Blue team includes 22 employees, split between office staff and on-site carpenters. Unlike many builders that rely heavily on subcontracted labor, Pacific Blue directly employs its carpenters—a choice that ensures consistency, quality, and AUGUST 2025
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