the projects we’ve completed.” Where Zeik feels social media fails is in customer testimonials. “Anyone can put up a positive testimonial,” he says. “Testimonials are very emotional. If you look through actual threads of testimonials, someone might put up a derogatory post. The business owner might work with that person to resolve it, but you don’t see the result posted.” “People are so worried about negative reviews they’ll do anything to get it removed. I don’t use Google reviews. I always think my finished project is what will be the telling factor,” he says. Sometimes the process of getting to the finished product isn’t great, says Zeik. “I’m the first to admit that. It’s construction. It’s tying multiple contractors together to make your end product. But at the end of the day, it’s the end product that is what you’re after. You’re after a completed pool project that is going to last the test of time and looks fantastic.” The hardest part is tying multiple contractors together, says Zeik. “It’s not always awesome, but if an honest Google review says it wasn’t the greatest process because of this and this, but the client could not be happier with the result, you’d be happy as a business to accept that. I see a lot of positive ‘everything’s great’ reviews as being fake, but one bad post can affect 10 to 20 sales.” Zeik says he uses Instagram as a tool for people to see what the company has finished. It’s a place Email: info@pooltile.com.au Website: www.pooltile.com.au The tile range seen in Australia’s most beautiful pools & backyards. Stone, Porcelain, Pavers, Tiles, Coping, Mosaics, Walling and more. SPASA Best Display Centre - National 2024 SPASA Best Supplier - VIC and QLD 2024 Visit our award-winning showrooms: Brisbane, Melbourne and Sydney. THE CONSTRUCTION SOURCE AUSTRALIA
RkJQdWJsaXNoZXIy OTYzNTg=