10-year mark, it’s looking like 50% of their work is referral and repeat work, says Adin. The other 50% consists of leads generated from their national and local area marketing campaigns. “The longer you’re in the better that becomes,” he says. “As an extension, let’s say you have a franchise, and another franchisee buys one in a neighboring territory. By brand recognition, you’ll be noticed, and you’ll get some work on the reputation of others.” Five people work at Dream Doors Kitchens’s head office, plus the Master Franchisor Cam Hadlow. “We are a small but perfectly formed team,” says Adin. “When you look outside that, we see our network as our staff and part of our business even though they operate their own company.” Each franchisee has a staff of five to ten or maybe more in sales, project management, administration, and other relevant jobs. “Our network and suppliers that support our network make us tick,” says Adin. “Without them doing what they do well, we wouldn’t be in the position we are today.” Dream Doors Kitchens outsources to a company that handles all its marketing. The franchisees outsource painters, tilers, plumbers – all trades. The head office sets up the supply chain. They deal with Australia’s largest door manufacturers, hardware suppliers, and stone benchtop suppliers. “We use the most recognised and trusted brands out there. We set them up from a national JANUARY 2025
RkJQdWJsaXNoZXIy OTYzNTg=