because it provides trust and leadership with the brand.” Dream Doors Kitchens installs about 2,500 kitchens a year across Australia. “One of the things we encourage from the franchisees is Kitchen of the Month and Kitchen of the Year. The head office does a blind vote,” says Adin. “The winners are portrayed on our website to acknowledge the franchisees’ and their customers’ work for all visitors to see.” “After 10 years in the marketplace we are now an established brand,” he says. “There are ways to build the brand internally and externally. Our goal at head office is to go from 24 owners to 36 nationally, and from 42 owned territories to around 60 which would essentially double the size of what we are now in three-to-five years.” The company will do that in multiple ways. For example, Adin says, “we are bringing in new products so the network can sell more ideas.” “We may formally bring in flooring so the franchisees can do kitchen floors during a renovation,” he adds. “It’s the tip of the iceberg. We want to be recognized as brand leaders and thought provokers in our industry, not just another kitchen manufacturer. When there’s a new trend, we want to be delivering that trend.” JANUARY 2025
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