Marketing is largely reputation-driven. Rather than broad advertising, Connekt leverages case studies—such as the Morialta project—and word-of-mouth within South Australia’s construction community. “We let our projects and relationships speak for us,” Matt explains. Prospective clients see proven capability in handling complexity and adhering to schedules, reinforcing trust when engaging Connekt for new assignments. Looking ahead, Matt envisions Connekt Plumbing firmly among the top three plumbing contractors in South Australia within five years, ultimately aiming to be the leading contractor in the region within a decade. Growth targets are linked to turnover ambitions, but he acknowledges that expanding too rapidly can strain resources: “We’ve grown around 30% each year since inception, but we must balance growth with available skilled labor and ensure each project receives the right attention.” Technology investments that reduce on-site labor requirements are closely watched, potentially enabling larger-scale expansion. While interstate or even international ventures are contemplated if markets permit, the immediate focus remains cementing leadership in South Australia through disciplined growth, robust teams, and maintained standards. JUNE 2025
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