recently, they have been involved with Urban Surf, installing synthetic wave pools in Melbourne and Sydney, where their waterproofing solutions play a crucial role in ensuring long-lasting, highperformance installations. Despite the scale and prestige of its projects, SWP has remained grounded in its client relationships. In the early days, Hans relied on publications and trade magazines to reach regional communities— particularly in the agricultural sector—promoting products for dams and water storage. Over time, the company expanded its outreach through a blend of personal engagement, social media, and reseller partnerships. Bruce elaborates: “We put a lot of time and effort into going to job sites, talking to waterproofers, builders, engineers, architects, and circling back with solutions, rather than just saying, ‘Good luck with it.’ That approach has brought a stupendous amount of referral business.” Their social media presence on Instagram, Facebook, and LinkedIn complements this handson approach, while blogs and reseller networks further extend the company’s reach. Partnerships with resellers, including Bunnings, Mitre 10, and local hardware suppliers, allow the company to maintain strong distribution channels while providing expert support whenever needed. This hybrid model of direct engagement, online presence, and reseller partnerships ensures that customers not only have access to the products but also the knowledge and confidence to use them effectively. SWP maintains a remarkably lean in-house team, thanks to its robust network of resellers THE CONSTRUCTION SOURCE AUSTRALIA
RkJQdWJsaXNoZXIy OTYzNTg=