hands-on experience and love for outdoor work have shaped a business model that values craftsmanship, collaboration, and the creation of spaces that enhance clients’ lives for decades. Laurie Landscapes primarily serves the southeastern suburbs of Melbourne, though the team occasionally ventures interstate for unique projects with trusted clients. Their portfolio covers a wide range of project sizes and values. Smaller works, such as decking, feature timber installations, and rock placements, typically range between $100,000 and $150,000, while the average residential landscaping project sits around $400,000. Some of the company’s most ambitious projects have reached nearly $1 million, including a Park Orchard estate featuring two large waterfalls, a river running through the property, and over 100 mature trees. Such largescale projects demonstrate the team’s capacity to handle complex designs while maintaining the natural beauty and functionality of each space. Laurie Landscapes has built its client base through a combination of traditional networking, referrals, and modern digital strategies. While word-ofmouth played a central role during the company’s early years, social media now drives approximately 75 percent of new leads, with Instagram, Facebook, and the company website serving as primary channels. Shaun also emphasizes the importance of community engagement, hosting events such as open gardens that allow local residents to experience Laurie Landscapes’ work firsthand. “We want people to know us in our area. When the time comes, they know to reach out to us,” he says. This combination of digital presence and face-to-face networking ensures that Laurie NOVEMBER 2025
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